I shot the Caterpillar 966K XE on commission for the agency Thinking Juice early in 2012. The machine has several key selling points including increased fuel efficiency, speed and the ability to climb ramps smoothly. The images were shot on location near Telford in the UK and Rennes in France. In keeping with the CAT brand values the machine was photographed hard at work in its everyday environment and given the CAT style retouch. The resulting imagery was used to launch the 966K XE at INTERMAT trade show in Paris. Shown here are some screen shots with the images in use on http://xe.catallday.co.uk
02-2012